Sponsoring culture and the arts

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Sponsoring culture and the arts

Everyone loves music, and these days, we’re more open to world music than we once were. But this wasn’t always the case. Carib music once enjoyed a niche following consisting of immigrants who loved the sounds of their own special music.

Keeping it on the airwaves wasn’t easy and sponsorship for such programs was an absolute ‘must’. Mr Goudas also loved the sounds of exotic music and ensured that it maintained its place in the cultural melting-pot that is Canada by sponsoring radio and TV shows so that people could enjoy great sounds from the Caribbean and Latin America.